Lumalive – The Clothing That Runs Ads



@lekogirl and @downwithdragons from Twitter informed me about this item from Philips, but I was away camping when I saw it.  Thanks Daphne and John!

Philips has a product that’s been around for a few years called Lumalive – a garment-based LED display of sorts, it’s like having cloth that has pixels in it.  The system is only available for rental at this time – but it’s been hitting the rounds of conferences and conventions.  It’s like walking, talking advertising.  Slap this onto a pretty lady or handsome guy, and you’ve probably got an advertising/marketing device with its own intelligence and charm.  Apparently when it’s off, there’s no difference between it and another shirt.

The fabric LED system appears to be some kind of flat LED-based device – I could be completely wrong on this and probably am, but that’s what it looks like to me.  Judging from the models in the images and video below, it’s gotta be very low profile, as I don’t see them having the beer gut that I have.  The Lumalive interface is USB, and you can upload about 10 minutes of graphic content to the playback device in the clothing.

Specification-wise, it’s actually interesting:

  • Display panel
    The standard Lumalive display panel is based on 14×14 RGB LED mounted on a thin and flexible substrate. Each pixel contains inorganic RGB LEDs. The display panel is covered with a splash waterproof protection cover.
  • Control unit
    The standard control unit is equipped with a single chip system processor and a FLASH memory for the storage of 10 minutes of unique animations. It includes a rechargeable Li-Ion battery and a USB interface for the drag-and-drop functionality of the content from the PC.
  • Power consumption
    The Lumalive system is powered by a rechargeable battery. The rechargeable battery operates for 3 to 4 hours on one charge. After that the battery can be recharged again with the supplied battery charger.
  • Content management
    The animations, logo’s and text, designed with the mainstream graphic design programs, can easily be converted into a Lumalive playlist with our Lumalive Playlist software. The software is compatible with BMP, GIF or
    JPG files and it works under Microsoft Windows2000 or Microsoft XP
  • Content storage
    These playlists can easily be uploaded to the portable control unit via a USB connection, and displayed on the display panel

Here’s some video – check it out!

Pretty interesting marketing!  What do you think?  Leave a post below in the comments!

lumalive clothing



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  1. Hi, im form Costa Rica, Centralamerica. Im very interested in the lamalive, do you now about some distribituion in america?

    Thanks for your help, and sorry for my englihs, we speack spanish.

    Ozzy Najera
    (506) 8935-9292

  2. hi dear I am interested in lumalive products please send me some catalog with prices please.
    boston usa.

  3. I am more than interested in the Lumalive clothings. I’ve been searching around for a couple of years now to be able to buy it. Please send me all possible dealers of these products, if you have.


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