Philips has a product that’s been around for a few years called Lumalive – a garment-based LED display of sorts, it’s like having cloth that has pixels in it. The system is only available for rental at this time – but it’s been hitting the rounds of conferences and conventions. It’s like walking, talking advertising. Slap this onto a pretty lady or handsome guy, and you’ve probably got an advertising/marketing device with its own intelligence and charm. Apparently when it’s off, there’s no difference between it and another shirt.
The fabric LED system appears to be some kind of flat LED-based device – I could be completely wrong on this and probably am, but that’s what it looks like to me. Judging from the models in the images and video below, it’s gotta be very low profile, as I don’t see them having the beer gut that I have. The Lumalive interface is USB, and you can upload about 10 minutes of graphic content to the playback device in the clothing.
Specification-wise, it’s actually interesting:
- Display panel
The standard Lumalive display panel is based on 14×14 RGB LED mounted on a thin and flexible substrate. Each pixel contains inorganic RGB LEDs. The display panel is covered with a splash waterproof protection cover.
- Control unit
The standard control unit is equipped with a single chip system processor and a FLASH memory for the storage of 10 minutes of unique animations. It includes a rechargeable Li-Ion battery and a USB interface for the drag-and-drop functionality of the content from the PC.
- Power consumption
The Lumalive system is powered by a rechargeable battery. The rechargeable battery operates for 3 to 4 hours on one charge. After that the battery can be recharged again with the supplied battery charger.
- Content management
The animations, logo’s and text, designed with the mainstream graphic design programs, can easily be converted into a Lumalive playlist with our Lumalive Playlist software. The software is compatible with BMP, GIF or
JPG files and it works under Microsoft Windows2000 or Microsoft XP
- Content storage
These playlists can easily be uploaded to the portable control unit via a USB connection, and displayed on the display panel
Here’s some video – check it out!
Pretty interesting marketing! What do you think? Leave a post below in the comments!